Many nonprofits and libraries are interested in attracting grant funding to help support their work. But navigating the grant world can seem mysterious and overwhelming. Without the money to hire experts, how can your organization understand the grantseeking process and prepare to succeed?

This track consists of five courses that are like a "starter kit" for grant writing. They will help set you up for success in your grant seeking process. Explore the learning objectives to see what each course provides.

To view course descriptions view the track content and go to the bottom of the page.

You might be moving from using Excel spreadsheets into your first real database. Or you may be moving from a system that your organization has outgrown into a shiny new CRM. Moving into a new database can be expensive, risky, and time-consuming. And after all this hard work, it's not over yet! The first six months after your migration are critical to getting a good return on your investment.

This course track will help you:

• Understand the ins and outs of a migration project and do your part to keep the work moving along on time and on budget.
• Focus on the right things and develop a concrete plan to manage your new system effectively

This self-paced, five-course track will show you how to create and implement an effective email marketing strategy. We'll cover segmenting and customizing your email marketing messages and content for better results, goal setting, benchmarking and analytics as well as discuss the best frequency for your email campaigns to optimize your response rates and budget. Whether you are a marketing maven or a newbie, you'll come away with a deep understanding of how to integrate email with online and offline marketing channels for a successfully integrated campaign.

*Course fees are non-refundable.

We want to help you spend $120,000 in Google’s advertising money this year. You can unlock this potential through the Google Ad Grant for Nonprofits, which will help you bring in traffic to your nonprofit’s website and amplify your digital impact. Our four-part seminar series will walk you through the grant application process and show you the special nuances of working within a grant account.

Recording of live events to provide program updates to Seminar 1 & 2!

Social media success can seem elusive to the small nonprofit. Without the money to hire an outside agency or even a full time person, how can you keep up with all of the changes? Can you really raise money using these platforms? The good news is that small but mighty organizations can use the power and potential of these platforms to raise funds, connect with supporters, and drive impact. In this four-course self-paced series, we’ll share tips and tricks for running effective social media fundraising campaigns that accomplish measurable results. Whether you’re a total newbie to the social media landscape or you’re a social media superstar, you’ll walk away with new ideas for ways to use these platforms to connect with donors and elevate your fundraising.

*Course fees are non-refundable.

Want to learn the latest and greatest about Google Analytics? We have two new live events, May 22 and May 29, 2019, with our Whole Whale expert to update us on what's been happening with that platform and how you can best take advantage of new features.

May 22, 2019:

Google Analytics 102 Live Event

Building Great Reports with Google Data Studio

May 29, 2019:

Google Analytics 202 Live Event

Need to catch up on your Google Analytics know-how? Check out our first Google Analytics courses here!

*Course fees are non-refundable.

This on-demand technology planning track will help you get out of the technology doldrums so that you can assess your organization’s technology infrastructure and address your current and future needs. At the end of the learning track, you’ll have a fully realized tactical technology action plan to guide your organization.

*Course fees are nonrefundable.

After completing this on-demand track, you will understand the five steps to protect yourself and your ability to serve the people you serve. You will also learn practical approaches to make your organization safer, and protect its ability to have social impact.

*Course fees are non-refundable.

In this track, you will learn what you need to communicate effectively with your fundraising, from creating an effective invitation to your annual big fundraiser to using social media to improve you reach.

This track costs $25

We’ve bundled all of our fundraising courses into a track for easy access! From creating a winning fundraising invitation to tackling how to use best technology and social media, this track includes what you need for effective and dynamic fundraising.

With a solid foundation, you can begin to implement good design practices and build brand guidelines for your organization. After completing these on-demand courses, you will be able to evaluate branded visual content using design standards and apply best practices in developing a cohesive brand.

*All course fees are non-refundable.

This track costs $50

Before you get on the freeway, you gotta build your confidence with the basics. Get up to speed on how to create and manipulate images and graphics, and understand design concepts. These on-demand courses will put you on the road to design success! Vroom!

*All course fees are non-refundable.

This track costs $40

Why do we need to prepare for disasters and how should we prepare? Learn with the disaster preparedness experts in this course track about how to plan at individual, organizational and technology levels, so that your organization is more resilient should a disaster strike in the future.

Get ready to produce engaging, fun, and informative virtual events in this 3 course track! Planning a digital event is an exciting opportunity to engage audiences far and wide. 

In the 101 course, you’ll learn the basics of setting up a digital event, as well as how to make the experience interactive for your audience. Learn how to use video conferencing platforms, and best tips and tricks for staffing, budgets and evaluations.

In the 201 course, we will look at how to create, build and manage a more complex event. We will explore best practices for creating a seamless audience experience from hearing about the event to post-event connections. 

In the Ask the Expert, Mart will answer all your virtual event questions while tapping into her 15 year of experience in the industry. She’ll also have a ton of tips and tricks to help make your events a huge success.

In this 3 course track you will learn to establish, manage, and engage your nonprofit’s community online. You’ll master the tools and systems you’ll need to successfully grow and retain your audience and stakeholders. Discover online community platforms where your audience can connect, interact, and participate.

In the 101 course, you will gain an understanding of gaming principles to apply to your community organization and engagement. We will take you through best practices and planning needed before you set up a program for your community.

In the 201 course, we will look at an expansive set of digital tools for managing and engaging your community. The course will explore examples of functionality applied for specific nonprofit programs.

In the Ask the Expert, Talis and Marti will answer all your questions on how to engage your specific communities online. They’ll also have a ton of tips and tricks to help you build and maintain your communities via online platforms.