You have a mission. TechSoup Courses can get you there.

In 2017, the day recorded a total of $274M across major platforms, representing a 63% growth over 2016. Whole Whale has guided, watched and measured tons of campaigns around the epic day of giving. In this on-demand seminar, you'll learn a variety of different ideas to try and how to measure success. 

Takeaways:

• Tons of creative ideas
• Measurement basics
• Fundraising platform decisions (Facebook vs the world)
• Message frequency - how much is too much?
• Should we spend ad money? 

Social media success can seem elusive to the small nonprofit. Without the money to hire an outside agency or even a full time person, how can you keep up with all of the changes? Can you really raise money using these platforms? The good news is that small but mighty organizations can use the power and potential of these platforms to raise funds, connect with supporters, and drive impact. In this on-demand course, we’ll share tips and tricks for running effective social media fundraising campaigns that accomplish measurable results. Whether you’re a total newbie to the social media landscape or you’re a social media superstar, you’ll walk away with new ideas for ways to use these platforms to connect with donors and elevate your fundraising.

Cost: $10

*All course fees are non-refundable.

With the fast-changing digital landscape and the proliferation of algorithms that control what your fans and followers see, engagement and reach are way down across all social media channels. Having an engaged, vibrant social media community for your nonprofit may seem elusive, but there are certain techniques that can help build engagement and affinity for your nonprofit. In this on-demand course, we’ll share tips and tricks for building an engaged audience for your nonprofit on social media. You’ll walk away with new ideas for ways to use these platforms to connect with your target audience and how to stand out in a crowded social media landscape.

*All course fees are non-refundable.

In this coaching session, our social media marketing expert, Julia Campbell, walks you through the six most common challenges that nonprofits face when using social media. She discusses how to identify and apply best practices in your organization. The session also identifies how to implement an actionable plan that will address your organization's social media challenges.

Cost: $50

*All course fees are non-refundable.

Even though the majority of nonprofits have a presence on at least one social media channel, how many of them take the time to measure and analyze what they are doing? Measurement of your social media activity is a critical learning tool, as it will demonstrate whether or not you are accomplishing your goals and getting desired results. In this on-demand course, we’ll walk you through the creation of your own Social Media Measurement Spreadsheet. Several low-cost and free social media measurement tools will be explained to save you time and get you better results. You’ll walk away with a concrete plan to start measuring the ROI of your social media program. This course will cover goal-setting, time-saving tools for social media measurement, and creating a Social Media Measurement Spreadsheet.

Cost: $50

*All course fees are non-refundable.

Do you need to create your organization's annual social media calendar and just don't know where to start? This high-touch, expert-guided course will give you detailed and personal instructions to create your calendar one step at a time. We'll give you the tools and templates to save you time and look great on your social media channels.

This six-week online blended learning course is designed to help you create and implement an effective social media marketing annual calendar for your nonprofit (or library). We’ll discuss the pillars of social media marketing so that you can apply these concepts to your organization’s social media marketing calendar.

Learners will be required to complete about one hour of homework each week.

Click here for a detailed syllabus.

In this on-demand course, we will show you how to use Facebook insights and analytics to inform your organic and paid strategies. Are you targeting the right audiences for your organization? What content are they engaging with most? What are your competitors posting? Plus, learn how to optimize Facebook pixel to get data on how your followers interact with your website. You’ll walk away knowing how to find this data, and how to use it to begin to devise a Facebook advertising strategy for your organization.

Facebook has over 1.8 billion users (and growing), but organic reach continues to decline. In order to get your organization in front of 100,000+ more people, you have to pay to play. How do you know if your campaign is actually making an impact? Digital Advertising expert Jasmine Cordew from Whole Whale will walk you through the Facebook ad campaign process from start to finish. You will get all the skills you need to build, manage and track a successful Facebook advertising campaign. Trust her: she’s spent over $100,000 dollars in digital advertising for nonprofits.

In this previously recorded Ask the Expert online seminar, we give you a guided tour of Facebook Business and Ads Manager. This invaluable tool will help you better analyze and optimize your Facebook content and ads. You’ll walk away knowing how to find your data, and how to use it to devise a sophisticated Facebook posting and advertising strategy. Facebook Business and Ads Manager provide neat visualizations of your page and advertising data. You can track the engagement with your posts and analyze the success of your digital advertising. There is so much to see, if you know where to find it all. Plus, our expert addresses questions you students submitted during registration.

*All seminar fees are non-refundable.

In this Ask the Expert seminar, our Whole Whale experts walk you through the fundamentals of ad targeting, and answer questions submitted to the Expert. Understanding the core of your target audience, their behaviors, interests, even where they work, can inform the way your organization tailors ads to be as effective as possible. By serving ads to people that have already expressed some interest in an organization or cause, nonprofits can effectively move those users down the funnel of engagement to drive meaningful actions online.

*All seminar fees are non-refundable.

Google Analytics is a free web analytics service that tracks and reports website traffic. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? What location of the site do they go to? Google Analytics answers all of those questions, and many more, to ensure that your nonprofit can optimize its impact.

The first step toward building a data culture is to make data accessible to everyone in your organization. And since Right-Sized Data is trumping Big Data these days, analytics dashboards are a great way to whittle your huge mountain of data down to a manageable — and actionable — molehill. It is one of the easiest ways you can make data digestible and more fun for every member of your team (yes, I just said fun). I promise: If you build it, they will come.

A dashboard is any way of displaying a data in a meaningful way. It’s not a specific set of data, but rather a framework that you can easily pull data into and make it easier to understand. In this short lesson, we will show you how to create dashboards in Google Analytics using Whole Whale's downloadable dashboard bundle. 

Dive deeper with this advanced on-demand Google Analytics training to find the buried treasure in your data: the gems that will inform your strategy to drive greater impact both online and off. Learn how to tell a story with you data to better communicate that impact with your donors, supporters, board, and employees. Start building a data culture at your organization.

*Course fees are non-refundable.

With Google Analytics, we can apply user segments to analyze how different user types interact with our site. User segments correspond to the characteristics and behaviors of site visitors, and can be grouped into cohorts based on specific time-frame. The user and cohort reports, as well as Google Search Console, allow you to compare and contrast different audiences to see what content and campaigns drive them down the funnel of engagement. What motivates new users versus return users? Are we reaching decision makers? What content do our younger users favor?

In this on-demand course, we will help you determine who is on your website and how you can take action based on that information.

You can also apply for our first Google Analytics courses here.

*All course fees are nonrefundable.

The idea of email marketing for nonprofits these days can be daunting. We all get email - and lots of it! We usually delete email when it doesn’t feel like we have a relevant connection to the content. So, how can you successfully communicate by email to your constituency and audience without going to the delete bin? This short course will help you understand the shifts in how people consume information and explain the basic steps to build an effective email marketing strategy. This is the first in a five-course series.

Live event: How to Get Started Building Your Email Marketing Strategy

September 25, 12 noon Pacific/ 3 pm Eastern

Live events are recorded and archived in the course.

After completing this course, you will be able to:

• understand and identify the new nonprofit marketing landscape
• understand how your organization's audience consumes information
• understand and identify the basic steps to build an effective email marketing strategy

If you’re a marketer in a nonprofit organization, then there are questions that you are always asking when talking about developing and/or executing upon new tactics: What are the goals? What have we done in the past? Was it successful? If so, how did we measure? And we’d be remiss if we left out: What is the budget?

In this course, we’ll talk about what achievable goals around email programs look like, how to assess and define the goals for your organization, and we’ll also look at the importance of setting up measurable benchmarks, that will enable you to optimize around your successes and not so successful endeavors, while streamlining the expectations of your team, the board and anyone else that needs to know ‘How’s that program doing?’

*All course fees are non-refundable.

Think about your current email campaign. How many emails do you have? What are the goals for each program? Each time you launch an email does it go to everyone in your list? In this course, we’ll take a look at the importance of understanding your current target list. We'll help you understand how to make your target list come alive - from that Excel sheet into a living breathing group of supporters that have been telling you exactly what they love most about your organization.

Prerequisites: We strongly recommend you have completed Email Marketing 101: How to Get Started Building Your Email Marketing Strategy and Email Marketing 201: Goal Setting and Benchmarking before taking this course.

*All course fees are non-refundable.

Think about the brands that you are loyal to. Why are you loyal? Do you feel like they know you? In this course we’ll show you how to segment your audience(s) and provide you with examples of tools that will enable you to hone in on your supporters and serve them the right message at the right time through the right modality. The more you wrap yourself around your supporters, the more you and they will feel the love!

Prerequisites: We strongly recommend you have completed Email Marketing 101: How to Get Started Building Your Email Marketing Strategy and Email Marketing 201: Goal Setting and Benchmarking before taking this course.

*All course fees are non-refundable.

If you want your emails to stand out in your audience’s crowded inbox, you need riveting content and compelling calls to action. With the right content and call to action, you can persuade your organization’s audience to donate to your organization, download your newsletter, read an article, or share your content on social media. In this short course, you will learn the best practices for creating effective email content and irresistible calls to action.

Prerequisites: We strongly recommend completion of Email Marketing 101: How to Get Started Building Your Email Marketing Strategy and Email Marketing 201: Goal Setting and Benchmarking.

*All course fees are non-refundable.

Microsoft's Power BI is a set of analytics tools that allows organizations to create compelling dashboards, gain 360-degree insight on organizational goals, organize dynamic reports, and make smarter, data-driven decisions.

This short course will provide an overview of how to create effective data visualizations, including how to prepare your data and use basic dashboard features.

Is your nonprofit under a cloud of doubt or on cloud nine when it comes to complying with HIPAA and other security standards? Many nonprofits that work with confidential information are required to comply with these regulations. But how do you actually achieve this? This on-demand course, developed in partnership with Tech Impact, gives you basics on what you need to know about your nonprofit's data, and how you can help ensure it is compliant with security standards when in the cloud. We'll review two-factor authentication, setting up a data loss prevention policy, and how to make sure only authorized and compliant devices can access your data.

In today's nonprofit environment, collaboration is a key ingredient in the recipe for success. Join this on-demand course to learn about how the right tools can help your organization collaborate faster and more efficiently.

After completing this course, you will be able to

• apply simple steps to set up your nonprofit's intranet using Microsoft's SharePoint Online
• understand and apply the process to share documents with external partners with SharePoint Online and One Drive for Business
• understand how to collaborate on documents with remote staff or volunteers
• use basic functionalities in Delve and Skype for Business

This on-demand course shows you how to get the most out of Microsoft Office 365 Outlook in the Cloud (portal). After completing this course you will:

• understand and identify most commonly used features in Outlook 365, Outlook in the Cloud
• understand and apply basic settings and rules for your Inbox
• understand how to optimize your use of Outlook in Microsoft Office 365

Join this on-demand course to learn how to copy, edit, delete, and move documents in SharePoint, how to use and apply settings in SharePoint, and personalize your SharePoint access in Microsoft Office 365. During the course, you will watch videos, learn new terminology and practice navigating your Microsoft Office 365 SharePoint site.

This on-demand course will prepare you to build and deliver technology training for your staff and volunteers. The course features videos, activities, a live event with training experts, templates, and short quizzes to help you learn about developing training for your staff and volunteers. Please note the course may take you a more or less time, depending upon how quickly you move through the content. 

After completing this course, you will be able to

• Understand and identify the basics of tech change management.
• Explain and apply effective training techniques for adult learners.
• Identify and apply steps to build tech training using an instructional learning model. 
• Understand the benefits and features of common training and education products.
• Understand how to write measurable learning objectives. 
• Create learning objectives and a basic training plan. 

We keep hearing about bigger and badder IT security threats. But there’s good news: With simple, practical, and modern techniques, you can give yourself an excellent chance to escape harm from hackers. This on-demand course, geared towards individuals, will help you learn five steps to protect yourself and your ability to serve the people you serve. By the end of this course, you will know how to be a “human firewall,” capable of protecting your own information.

Security 101, geared towards individuals, will help you learn five steps to protect yourself and your ability to serve the people you serve. You will learn:

·      How to inventory systems where you have data and make sure you have backups

·      How to run key updates

·      How to get and use a password manager

·      How to audit access to your applications

·      How to make sure you actually put all these things into practice

*All course fees are non-refundable.

Are you responsible for your organization’s information and data security? Are you concerned about the evolving risks facing your organization today? In this on-demand course, you will learn practical approaches to make your organization safer, and protect its ability to have social impact. Rooted in a classification of your organization’s data, we’ll cover topics related to compliance, reporting and auditing. New approaches, such as Identity and Account Management will be discussed as part of a comprehensive security strategy. By the end of this course you will understand the current security landscape and have the tools to engage your organization to improve its security posture.

*All course fees are non-refundable.

During this introductory course, you’ll start to build the foundation for your tactical technology plan — including how to build the team you’ll need to help you implement your own plan. We'll take a step-by-step look at each of the critical pieces of your entire technology package so you can thoroughly assess your nonprofit's infrastructure. By the end of this introductory course, you’ll have an understanding of how to assess each piece of your technology infrastructure and begin to think about a plan for the future.

After completing this course, you will be able to:

• identify your nonprofit or library’s technology strengths and weaknesses
• understand and explain the benefits of creating a tech plan 
• understand the purpose of the critical pieces of your entire technology package (hardware, software, etc.)
• identify and assess each piece of your technology infrastructure 

The course prepares you to enter our more advanced courses on tech planning, including Tech Planning 201: Developing a Data Strategy, Tech Planning 202: Organizing Online Communications, and Tech Planning 203: Putting Your Tech Plan into Action.

Once you have assessed your organization’s tech infrastructure, you are ready to start work on the next major component of your technology planning: data. This five-hour, on-demand course will help you determine the answers to these questions: What data do you collect? How do you collect it? How do you maintain it? How do you measure it? 

This course helps you understand the major considerations around data and how you can answer them to move your organization forward with a tactical technology plan. We recommend you complete Tech Planning 101: Getting Started and Assessing Your IT Infrastructure prior to taking this course, or have conducted and written a tactical technology assessment for your nonprofit or library. With a sound infrastructure assessment in place, it’s time to tackle your data strategy. 

*All course fees are non-refundable.

This on-demand course builds on the previous courses in the Technology Planning learning track, Tech Planning 101: Getting Started and Assessing Your IT Infrastructure and Tech Planning 201: Developing a Data Strategy. Once you have an understanding of your organization’s infrastructure and a data strategy in order, it’s time to reach out to your audiences.

Using technology to deliver your messages is essential. Your website, emails, and social media conversations all shape your relationship with your clients, members, donors, and everyone else interested in your organization. In this six-hour course, you will learn how to define communication goals; best practices for websites, email, and social media; and how to integrate communications to ensure you are choosing the right tools and using them to meet your goals. We recommend you have completed Tech Planning 101 and Tech Planning 201 or have a completed written tactical technology assessment before taking this course. 

*All course fees are non-refundable.

This on-demand course will help you put the pieces of your tactical technology plan puzzle together. You will develop a technology project shortlist, and understand how to prioritize, create, fund, and implement your tactical technology plan. This course is the conclusion of activities completed in the previous three technology planning courses.

We recommend you have completed Tech Planning 101: Getting Started and Assessing Your IT Infrastructure, Tech Planning 201: Developing a Data Strategy, and Tech Planning 202: Organizing Online Communications, or have equivalent experience with tactical technology assessment and planning before starting this class.

*All course fees are non-refundable.

This on-demand Web Design Best Practices course will equip you with the basics on how to design a user-friendly website. Adobe's designer Colleen Schweizer shows you simple, practical steps to develop your website's layout, look and feel, and user experience. Learn reliable standards for crafting web content, navigational dos and don'ts, best practices for creating an engaging web experience, and tips for maintaining design consistency on multiple devices. Once you master the basics, you can apply these to your organization's website.

*All course fees are non-refundable.

This on-demand Adobe Absolute Beginners course will help you learn the very basics for cleaning up photos and creating images. You can then use these in print and online, including on social media.

This course will give you a very basic foundation for using Photoshop Adobe (CC 2015). After completing the course, you will be able to

• understand and use the five most commonly used tools in the Photoshop toolbar
• understand the difference between the canvas and the image
• use color and color modes
• adjust an image
• apply best practices to save an image for the Internet or print

So, you've been asked to create an invitation for a fundraiser or another event, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign in Creative Cloud 2015. Don't worry, we've got you covered.

In this on-demand course, we'll show you everything you need to get started. We will

• introduce you to the five most commonly used tools in the toolbar
• demonstrate how to insert and manipulate text and images
• teach you how to set up a standard or custom-sized document

The fun part is that you can practice along with us! We provide the files we use in the demonstration to help you get started. You're welcome to modify these files with other images, fonts, or text so that they fit your organization's needs. This course demonstrates all activities in Adobe CC 2015.

You don't need to be a designer to build and execute brand guidelines! This course will help you build a foundation for understanding and implementing brand guidelines in your organization. You’ll conduct a self-assessment of your organization, watch videos and presentations to learn about design, and practice applying sample brand guidelines. We'll also walk you through creating your own brand guidelines.

After completing this course, you will be able to

• analyze your current organizational brand standard readiness
• understand why implementing brand guidelines creates value for your organization
• recognize and define basic core elements in a brand guide
• identify practical ways to use organizational brand guidelines consistently
• understand basic best practices for developing brand guidelines

This is the second course in the Branding for Nonprofits series. With a deeper understanding of basic design principles along with a comprehensive brand book, nonprofits and libraries can create materials that not only stand out, but demonstrate a cohesive brand.

After completing this course, you will be able to

• identify and apply standard processes for creating visually appealing and effective design
• understand and identify brand book elements
• identify and apply best qualities and characteristics of typography, imagery, and color for your organization
• evaluate visual content using design standards and best practices

Ready to become a digital Storymaker? TechSoup has created an on-demand course so you can dive right into the three phases of the storytelling adventure. Our course provides a step-by-step roadmap from story creation through postproduction and marketing. We'll guide you through the process of creating an effective, compelling digital story for your organization’s use in fundraising and advocacy. Creating a persuasive video or taking a powerful photo can have many steps, so be sure to start your learning journey with a great plan. Become a digital storyteller today.



Nondesigners of the nonprofit and library world can learn the basics of Adobe Illustrator CC 2015 in this short course. This course is designed for new users of Illustrator. After completing this course, you will be able to

• understand and use the most commonly used tools
• use the pen tool and Bezier curves
• apply color and stroke to an object
• use clipping masks and compound paths
• align objects and use the pathfinder panel

Once you've got the basics of Illustrator down, you'll probably want to know more! Access TechSoup's other Adobe Absolute Beginner courses to round out your beginner designer portfolio here:

• Adobe Absolute Beginners: Photoshop 101
• Adobe Absolute Beginners: Create a Fundraiser Invitation Using InDesign
• Design for Nondesigners 101
• Web Design Best Practices 101

If you’re interested in applying for the Google Ad Grant, this seminar will show you how! We’ll answer all your burning questions about the Google Ads Grants: How do you get started? How do you apply for the grant? What do you want to accomplish with AdWords? Our experts from Whole Whale will walk you through the basics of the Google Ads Grant and explain current policies so you can better understand the process. 

Join us for the live seminar on Wednesday, November 28 at 12 noon Pacific / 3 pm Eastern. All seminars are recorded and placed in the course after the event.

Now that you’ve applied and received your Google Ad Grant, let’s take a deeper dive into how to best set up and organize your account, focusing how to build and A/B test your ads, all while staying within Google’s guidelines (Google Ads policy).* We’ll also cover what to do if you get flagged by Google’s review team.

Join our live seminar on Wednesday, Dec. 5, 12 noon Pacific /3 pm Eastern. All seminars are recorded and available in the course after the event.

*We recommend that you view Google Ad Seminar 1 or have experience with Google Ad grants.

The more keywords, the more opportunities for your ads to be served. We’ll help you find everest keywords that fit your ad groups, and introduce you to cool brainstorming tools, in addition to discussing keyword quality score, negative keywords, keyword match type, keyword regulations and automated rules. We’ll also guide you through writing compelling ads that match those keywords. We’ll cover headline, body and display URL best practices, and discuss how to effectively call people to action!*

Join our live seminar on Wednesday, Dec. 12, 12 noon Pacific / 3 pm Eastern. All seminars are recorded and available in the course after the event.

*We recommend that you view Google Ads Seminar 1 and 2 or have advanced experience with Google Ad grants.

In this seminar, we’ll cover all things related to maintaining and optimizing your Google Ad Grant account. Our experts will guide you through using Google Analytics to understand campaign and keyword performance, and how you can build on bright spots to get the most value from your account. We’ll show you how to check that your account is compliant with policies and how to maintain a healthy and easy-to-manage account.*

Join us for the live seminar on Wednesday, Dec. 19 at 12 noon Pacific / 3 pm Eastern. All seminars are recorded and placed in the course after the event.

*We recommend that you view Google Ads Seminar 1, 2 and 3, or have advanced experience with Google Ad grants.

The opioid crisis has impacted many nonprofits and libraries in the US. Find out how organizations are leveraging technology to address the issue. Join us for this free seminar and discover the digital tools and grass-roots strategies of innovative NPOs on the frontlines of the opioid crisis. Learn how social impact technology (Sim-Tech) is connecting schools, healthcare institutions, law enforcement, libraries, government, and local non-profits to accelerate collaboration, communications, and impact for communities in need. 

Live seminar date: Thursday, December 6, 12 noon Pacific / 3 pm Eastern.

This seminar is for nonprofit or library staff and volunteers, and anyone serving communities affected by the opioid crisis. The event will be recorded and archived for later viewing.