Social Media Marketing 203: How to Measure Social Media Success
Even though the majority of nonprofits have a presence on at least one social media channel, how many of them take the time to measure and analyze what they are doing? Measurement of your social media activity is a critical learning tool, as it will demonstrate whether or not you are accomplishing your goals and getting desired results. In this on-demand course, we’ll walk you through the creation of your own Social Media Measurement Spreadsheet. Several low-cost and free social media measurement tools will be explained to save you time and get you better results. You’ll walk away with a concrete plan to start measuring the ROI of your social media program. This course will cover goal-setting, time-saving tools for social media measurement, and creating a Social Media Measurement Spreadsheet.
*All course fees are non-refundable.
After completing this course, you will be able to
- understand how to set goals for your organization
- identify the metrics that need to be tracked in order to measure your organization's progress towards goals
- create your own Social Media Measurement Spreadsheet for your organization
- identify and understand basic tools available for measuring social media outcomes