Social Media Marketing 203: How to Measure Social Media Success
Even though the majority of nonprofits have a presence on at least one social media channel, how many of them take the time to measure and analyze what they are doing? Measurement of your social media activity is a critical learning tool, as it will demonstrate whether or not you are accomplishing your goals and getting desired results. In this on-demand course, we’ll walk you through the creation of your own Social Media Measurement Spreadsheet. Several low-cost and free social media measurement tools will be explained to save you time and get you better results. You’ll walk away with a concrete plan to start measuring the ROI of your social media program. This course will cover goal-setting, time-saving tools for social media measurement, and creating a Social Media Measurement Spreadsheet.
Cost: $50
*All course fees are non-refundable.
Course Objectives
After completing this course, you will be able to
- understand how to set goals for your organization
- identify the metrics that need to be tracked in order to measure your organization's progress towards goals
- create your own Social Media Measurement Spreadsheet for your organization
- identify and understand basic tools available for measuring social media outcomes
Next Session
Facilitators
Susan is the director of solutions and services at TechSoup where she works to create engaging online trainings for nonprofits and libraries. Prior to joining TechSoup, Susan created, managed and delivered training programs for the American Red Cross and the American Library Association.
Guest Experts
Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of two and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results online by sharing their stories. You can check out her website at www.jcsocialmarketing.com/blog.