Social Media Marketing 201: How to Build an Engaged Audience on Social Media

With the fast-changing digital landscape and the proliferation of algorithms that control what your fans and followers see, engagement and reach are way down across all social media channels. Having an engaged, vibrant social media community for your nonprofit may seem elusive, but there are certain techniques that can help build engagement and affinity for your nonprofit. In this on-demand course, we’ll share tips and tricks for building an engaged audience for your nonprofit on social media. You’ll walk away with new ideas for ways to use these platforms to connect with your target audience and how to stand out in a crowded social media landscape.

*All course fees are non-refundable.

Course Objectives

After completing this course you will be able to

  1. identify and apply effective strategies to build an engaged audience using social media
  2. identify and understand 5 things nonprofits should do to standout in a crowded social media landscape

About the course

This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints to access your course certification.

Next Session

Social Media Marketing 201