Social Media Marketing 201: How to Build an Engaged Audience on Social Media

With the fast-changing digital landscape and the proliferation of algorithms that control what your fans and followers see, engagement and reach are way down across all social media channels. Having an engaged, vibrant social media community for your nonprofit may seem elusive, but there are certain techniques that can help build engagement and affinity for your nonprofit. In this on-demand course, we’ll share tips and tricks for building an engaged audience for your nonprofit on social media. You’ll walk away with new ideas for ways to use these platforms to connect with your target audience and how to stand out in a crowded social media landscape.

Cost: $50

*All course fees are non-refundable.

Course Objectives

After completing this course you will be able to

  1. identify and apply effective strategies to build an engaged audience using social media
  2. identify and understand 5 things nonprofits should do to standout in a crowded social media landscape

Next Session

Social Media Marketing 201