Facebook Ads 203: Ask The Expert! Facebook Ad Targeting
In this Ask the Expert seminar, our Whole Whale experts walk you through the fundamentals of ad targeting, and answer questions submitted to the Expert. Understanding the core of your target audience, their behaviors, interests, even where they work, can inform the way your organization tailors ads to be as effective as possible. By serving ads to people that have already expressed some interest in an organization or cause, nonprofits can effectively move those users down the funnel of engagement to drive meaningful actions online.
*All seminar fees are non-refundable.
About the seminar
This 200-level on-demand seminar offers self-paced content for the advanced beginner. Seminar content can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This seminar requires you to earn 20 TechPoints and complete an evaluation to access your course certification.