Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

Recording from the Live Event - June 2019.

What's new with Facebook? Sometimes you have to pay-to-play in order to get meaningful social media engagement. Digital ads are becoming the cheapest, most effective way to engage new or existing audiences on social media. Facebook in particular has become more and more of an ad platform, with a wide reach, powerful targeting options, and the potential for a high ROI. But this tool is rapidly changing and evolving — so, what's new? In this webinar, we will cover the basics of advertising on Facebook, the latest best practices, and a refresher on what's new with the platform,

If you are already enrolled in this course, you can access the new live event for free!

If you are newly enrolled in this course, you will have access to the live event and the archived recording as well as all the addition materials and resources.


Join Whole Whale expert Alison Glazer as she brings us up-to-date with what's new with Facebook Ads!

About the course

This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.

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Facebook Advertising 101: Using Insights & Analytics to Inform your Strategy