Google Analytics 202 Using Analytics to Answer: Who is on my website?

With Google Analytics, we can apply user segments to analyze how different user types interact with our site. User segments correspond to the characteristics and behaviors of site visitors, and can be grouped into cohorts based on specific time-frame. The user and cohort reports, as well as Google Search Console, allow you to compare and contrast different audiences to see what content and campaigns drive them down the funnel of engagement. What motivates new users versus return users? Are we reaching decision makers? What content do our younger users favor?

In this on-demand course, we will help you determine who is on your website and how you can take action based on that information.

You can also apply for our first Google Analytics courses here.

*All course fees are nonrefundable.

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Google Analytics 202