Google Analytics 202 Using Analytics to Answer: Who is on my website?
With Google Analytics, we can apply user segments to analyze how different user types interact with our site. User segments correspond to the characteristics and behaviors of site visitors, and can be grouped into cohorts based on specific time-frame. The user and cohort reports, as well as Google Search Console, allow you to compare and contrast different audiences to see what content and campaigns drive them down the funnel of engagement. What motivates new users versus return users? Are we reaching decision makers? What content do our younger users favor?
In this on-demand course, we will help you determine who is on your website and how you can take action based on that information.
You can also apply for our first Google Analytics courses here.
*All course fees are nonrefundable.
About the course
This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.
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Guest Experts
Originally from landlocked Oklahoma City, Jack is excited to be “swimming” with our analytics team. Combining his love for nonprofits and problem-solving, Jack uses data and creativity to maximize client impact.
While studying Economics at the University of Oklahoma, Jack worked with local nonprofits to create academic and extra-curricular opportunities for young students from difficult situations. At Oklahoma Cleats for Kids, he coordinated a fundraising event which raised over $40,000 to outfit hundreds of students with the equipment they needed to safely and successfully participate in after-school sports programs.
When away from the office, Jack enjoys live music, running in the park, and satisfying his prodigious sweet tooth.