Google Analytics 202 Using Analytics to Answer: Who is on my website?
Recording from the Live Event held on May 2019.
Expert Jack Downs show new features and answers attendees questions.
With Google Analytics, we can apply user segments to analyze how different user types interact with our site. User segments correspond to the characteristics and behaviors of site visitors, and can be grouped into cohorts based on specific time-frame. The user and cohort reports, as well as Google Search Console, allow you to compare and contrast different audiences to see what content and campaigns drive them down the funnel of engagement. What motivates new users versus return users? Are we reaching decision makers? What content do our younger users favor?
If you enroll in this course, you will have access to the archived recording as well as materials and resources.
You can also apply for our first Google Analytics courses here.
*All course fees are nonrefundable.
About the course
This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.
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Facilitators
Daphne is the Associate Program Manager for TechSoup Courses and loves hearing from our learners! She wears many hats in this role, including facilitating live events, answering learner questions, planning new courses and working with our amazing team to move our learning experience to a more interactive and personal level. While at TechSoup, she has worked in the Account Management Group and the product fulfillment department. Her previous experiences include 15 years as an ESL teacher working with adult learners and before that, wearing many hats at a small nonprofit partner of a national park.
Guest Experts
Originally from landlocked Oklahoma, Jack is excited to be swimming with Whole Whale. Working in analytics enables Jack to leverage creative thinking and data for good, creating a space to problem-solve and craft strategies for maximizing impact. Jack is Google Analytics certified and loves advocating for data by hosting webinars, leading analytics courses with TechSoup, and developing Analytics Karate — a gamified approach to mastering Google Analytics.
In addition to his work with the Analytics team, Jack has enjoyed managing projects with the United Service Organizations, Stanford Social Innovation Review, Lung Cancer Foundation of America, and National Aphasia Association.
While studying Economics at the University of Oklahoma, Jack worked with local nonprofits like Oklahoma Cleats for Kids to create academic and extracurricular opportunities for young students. Helping organizations position young people for success remains a primary motivator.
When away from the office, Jack enjoys running Central Park, eating coffee ice cream, and asking “getting to know you” questions. Which 3 albums would you want on a desert island? Email your answer to jack@wholewhale.com — he also loves a music recommendation.