Google Analytics 102: How to Build Google Analytics Dashboards like a Boss
The first step toward building a data culture is to make data accessible to everyone in your organization. And since Right-Sized Data is trumping Big Data these days, analytics dashboards are a great way to whittle your huge mountain of data down to a manageable — and actionable — molehill. It is one of the easiest ways you can make data digestible and more fun for every member of your team (yes, I just said fun). I promise: If you build it, they will come.
A dashboard is any way of displaying a data in a meaningful way. It’s not a specific set of data, but rather a framework that you can easily pull data into and make it easier to understand. In this short lesson, we will show you how to create dashboards in Google Analytics using Whole Whale's downloadable dashboard bundle.
About the course
This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend learners complete Google Analytics 101 or have similar experience before taking this course.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.
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Guest Experts
Originally from landlocked Oklahoma City, Jack is excited to be “swimming” with our analytics team. Combining his love for nonprofits and problem-solving, Jack uses data and creativity to maximize client impact.
While studying Economics at the University of Oklahoma, Jack worked with local nonprofits to create academic and extra-curricular opportunities for young students from difficult situations. At Oklahoma Cleats for Kids, he coordinated a fundraising event which raised over $40,000 to outfit hundreds of students with the equipment they needed to safely and successfully participate in after-school sports programs.
When away from the office, Jack enjoys live music, running in the park, and satisfying his prodigious sweet tooth.