Google Analytics 102: How to Build Google Analytics Dashboards like a Boss

Google Analytics 102: How to Build Google Analytics Dashboards like a Boss

Recording from May 2019: Building Great Reports with Google Data Studio

If you work with data at your organization, you probably struggle with presenting the metrics that matter in a clear, concise, and visually appealing way. You love data, but don’t love the look of cluttered Excel sheets. Reports get even more complicated when combining data from multiple sources in one view. Want to analyze your Google Ads and Facebook campaigns side by side? Good luck making it look pretty in a spreadsheet. Thankfully, Google has Data Studio, a free tool that makes it easy to load, present, and share data in customized reports. Join Whole Whale’s Digital Analyst and dashboard guru Jack Downs as he walks through the dashboard building process, including how to:

  • Choose what metrics to include in a dashboard and the best way to display them
  • Incorporate data from multiple sources
  • Add time filtering and include period-over-period data comparisons
  • Customize the dashboard with your brand colors
  • Share the report with your team and relevant stakeholders

The goal of any dashboard is to deliver the right data to the right people in the right time frame so that a business decision can be made. On this webinar, we’ll help you build dashboards that you, your team, and your stakeholders will actually use.

If you are already enrolled in this course, you can access the new live event for free!

If you are newly enrolled in this course, you will have access to the live event and the archived recording as well as all the addition materials and resources.

About the course

This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend learners complete Google Analytics 101 or have similar experience before taking this course.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.

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Google Analytics 102: How to Build Google Analytics Dashboards like a Boss


Daphne LagiosTechSoupBiography

Guest Experts

Jack DownsWhole Whale