Google Analytics 102: How to Build Google Analytics Dashboards like a Boss
Recording from May 2019: Building Great Reports with Google Data Studio
If you work with data at your organization, you probably struggle with presenting the metrics that matter in a clear, concise, and visually appealing way. You love data, but don’t love the look of cluttered Excel sheets. Reports get even more complicated when combining data from multiple sources in one view. Want to analyze your Google Ads and Facebook campaigns side by side? Good luck making it look pretty in a spreadsheet. Thankfully, Google has Data Studio, a free tool that makes it easy to load, present, and share data in customized reports. Join Whole Whale’s Digital Analyst and dashboard guru Jack Downs as he walks through the dashboard building process, including how to:
- Choose what metrics to include in a dashboard and the best way to display them
- Incorporate data from multiple sources
- Add time filtering and include period-over-period data comparisons
- Customize the dashboard with your brand colors
- Share the report with your team and relevant stakeholders
The goal of any dashboard is to deliver the right data to the right people in the right time frame so that a business decision can be made. On this webinar, we’ll help you build dashboards that you, your team, and your stakeholders will actually use.
If you are already enrolled in this course, you can access the new live event for free!
If you are newly enrolled in this course, you will have access to the live event and the archived recording as well as all the addition materials and resources.
About the course
This 100-level on-demand course offers self-paced content for the beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend learners complete Google Analytics 101 or have similar experience before taking this course.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 20 TechPoints to access your course certification.
Next Session
Facilitators
Daphne is the Associate Program Manager for TechSoup Courses and loves hearing from our learners! She wears many hats in this role, including facilitating live events, answering learner questions, planning new courses and working with our amazing team to move our learning experience to a more interactive and personal level. While at TechSoup, she has worked in the Account Management Group and the product fulfillment department. Her previous experiences include 15 years as an ESL teacher working with adult learners and before that, wearing many hats at a small nonprofit partner of a national park.
Guest Experts
Originally from landlocked Oklahoma, Jack is excited to be swimming with Whole Whale. Working in analytics enables Jack to leverage creative thinking and data for good, creating a space to problem-solve and craft strategies for maximizing impact. Jack is Google Analytics certified and loves advocating for data by hosting webinars, leading analytics courses with TechSoup, and developing Analytics Karate — a gamified approach to mastering Google Analytics.
In addition to his work with the Analytics team, Jack has enjoyed managing projects with the United Service Organizations, Stanford Social Innovation Review, Lung Cancer Foundation of America, and National Aphasia Association.
While studying Economics at the University of Oklahoma, Jack worked with local nonprofits like Oklahoma Cleats for Kids to create academic and extracurricular opportunities for young students. Helping organizations position young people for success remains a primary motivator.
When away from the office, Jack enjoys running Central Park, eating coffee ice cream, and asking “getting to know you” questions. Which 3 albums would you want on a desert island? Email your answer to jack@wholewhale.com — he also loves a music recommendation.