We want to help you effectively manage the Google Ad Grant for Nonprofits. With this grant, you can spend up to $120,000 next year in Google’s advertising dollars, all to help you multiply your digital impact. We’ve seen plenty of nonprofits max the potential offered by Google, and have spent tens of millions of the house’s dollars in Google Ad Grant campaigns to help organizations get there. That’s more donations, more volunteers, and more change in the world, on Google’s dime.

Join Digital Strategist Whaler and Google Ads Certified Professional Rachel Clemens in this 6 week course to set your grant up for success and increase conversions month-over-month. Together, we will reconfigure your account to follow best practices, set up new campaigns and ad groups, and run at least one A/B test to find the messaging that resonates with your followers.

Pre-Requisites:

In order to follow along with this course’s lessons and activities, learners must have access to an operational Google Ad Grant. It must be active and you must have access to log in.

If you do not have the Ad Grant yet, check if you are eligible, and consider applying, but note that it can take up to 6 weeks to get approved.

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