Branding for Nonprofits 201: Applying Best Practices for Design

This is the second course in the Branding for Nonprofits series. With a deeper understanding of basic design principles along with a comprehensive brand book, nonprofits and libraries can create materials that not only stand out, but demonstrate a cohesive brand.

After completing this course, you will be able to

  • identify and apply standard processes for creating visually appealing and effective design
  • understand and identify brand book elements
  • identify and apply best qualities and characteristics of typography, imagery, and color for your organization
  • evaluate visual content using design standards and best practices

About the course

This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints to access your course certification.

Next Session

Branding for Nonprofits 201