Branding for Nondesigners 201: Applying Best Practices for Design
This is the second course in the Design for Nondesigner series. We developed this series in partnership with Elefint, a design firm that works with nonprofits, helping them maximize their impact through design. This course will build on material we covered in the free Design for Nondesigners 101 Course.
With a deeper understanding of basic design principles along with a comprehensive brand book, nonprofits and libraries can create materials that not only stand out, but demonstrate a cohesive brand.
After completing this course, you will be able to
- identify and apply standard processes for creating visually appealing and effective design
- understand and identify brand book elements
- identify and apply best qualities and characteristics of typography, imagery, and color for your organization
- evaluate visual content using design standards and best practices