Email Marketing 204: How to Stand Out in Your Audience’s Email Inbox

If you want your emails to stand out in your audience’s crowded inbox, you need riveting content and compelling calls to action. With the right content and call to action, you can persuade your organization’s audience to donate to your organization, download your newsletter, read an article, or share your content on social media. In this short course, you will learn the best practices for creating effective email content and irresistible calls to action.

Prerequisites: We strongly recommend completion of Email Marketing 101: How to Get Started Building Your Email Marketing Strategy and Email Marketing 201: Goal Setting and Benchmarking.

*All course fees are non-refundable.

Creating Effective Content and Call to Action

After completing this course, you will be able to:

  1. understand and apply best practices in creating compelling email content
  2. understand and apply best practices for developing successful calls to action
  3. understand and apply basic design and layout best practices for emails

About the course

This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend completion of Email Marketing 101 or similar experience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints and complete a course evaluation to access your course certification.

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Email Marketing 204: How to Stand Out in Your Audience’s Email Inbox