Email Marketing 202: The Importance of Target Lists

Think about your current email campaign. How many emails do you have? What are the goals for each program? Each time you launch an email does it go to everyone in your list? In this course, we’ll take a look at the importance of understanding your current target list. We'll help you understand how to make your target list come alive - from that Excel sheet into a living breathing group of supporters that have been telling you exactly what they love most about your organization.

Live event: How to Create and Use a Persona for Your Organization

November 1, 12 noon Pacific/ 3 pm Eastern

Live events are recorded and archived in the course.

Prerequisites: We strongly recommend you have completed Email Marketing 101: How to Get Started Building Your Email Marketing Strategy and Email Marketing 201: Goal Setting and Benchmarking before taking this course.

*All course fees are non-refundable.

Learning Objectives

After completing this course you will be able to:

  • understand and apply steps to identify your primary audience persona
  • understand and apply the basic process to analyze your organization’s email list
  • identify steps to develop your audience’s personas to better segment your marketing communications

About the course

This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend completion of Email Marketing 101 or similar experience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints to access your course certification.

Next Session

Starts Sep 25, 2018