Email Marketing 201: Goal Setting and Benchmarking (Analytics are Fun!)
If you’re a marketer in a nonprofit organization, then there are questions that you are always asking when talking about developing and/or executing upon new tactics: What are the goals? What have we done in the past? Was it successful? If so, how did we measure? And we’d be remiss if we left out: What is the budget?
In this course, we’ll talk about what achievable goals around email programs look like, how to assess and define the goals for your organization, and we’ll also look at the importance of setting up measurable benchmarks, that will enable you to optimize around your successes and not so successful endeavors, while streamlining the expectations of your team, the board and anyone else that needs to know ‘How’s that program doing?’
*All course fees are non-refundable.
After completing this course, you will be able to:
- understand the process of creating measurable goals
- apply basic steps to identify goals that reflect your organization’s core values
- understand and apply basic best practices to use email to accomplish your goals
About the course
This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend completion of Email Marketing 101 or similar experience.
You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints to access your course certification.