Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

Facebook Insights provides neat visualizations of your audience and how well they are engaged. You can track the growth of your fan base and analyze which posts are getting people talking. It’s all really pretty. But with the wealth of data available, it becomes easy to forget about one very, very important thing: context. In this course, we will walk you through how to use Facebook insights and analytics to inform your organic and paid strategies. Are you targeting the right audiences for your organization? What content are they engaging with most? What are your competitors posting? Plus, learn how to optimize Facebook pixel to get data on how your followers interact with your website. You’ll walk away knowing how to find this data, and how to use it to devise a sophisticated Facebook advertising strategy for your organization.

Join us for the live event on February 22 at 12 noon Pacific. The event will be recorded and archived in the course.


  • How to find user data in Facebook Insights and Analytics
  • How to set up and optimize the Facebook pixel
  • What data and reports matter
  • How to devise a Facebook campaign based on your analysis

Next Session

Starts Feb 22, 2018