You have a mission. TechSoup Courses can get you there.

Expert-led tech training designed for nonprofits and libraries. What will you learn next?

What Facebook Ads Can Do For Your Organization

Sometimes you have to pay-to-play in order to get meaningful social media engagement. Digital ads are becoming the cheapest, most effective way to engage new or existing audiences on social media and other platforms. Currently, Facebook is the platform with the farthest reach and most sophisticated targeting. Before spending a dime on Facebook Ads, make sure you understand the basics so you can help your nonprofit spend as efficiently as possible. In this course track, we’ll share tips and tricks for running effective campaigns and getting the most out of your ad budget to drive impact for your organization. Whether you’re a total newbie to Facebook ads or you’re an old pro, you’ll walk away with new ideas for ways to use Facebook to further your mission.

Join us for our live events featuring Facebook Ad experts Alison Glazer and Jasmine Cordew:

  • February 22, 12 Noon Pacific
  • March 1, 12 Noon Pacific

Live events will be recorded and archived in the courses.

*All course fees are nonrefundable.

Course badgeFacebook Ads 101: Using Insights & Analytics to Inform your Strategy
Course badgeFacebook Ads 201: How to Build, Manage, and Optimize your Ads

Google Analytics 101 + 201 package deal

Data is revolutionizing the way we live, communicate and do business. However, harnessing the full power of data has only begun to be realized by those who can afford it. How do small, cash-strapped nonprofits compete in this data landscape? Google Analytics is a free web analytics service that tracks and reports website traffic. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? What location of the site do they go to? Google Analytics answers all of those questions, and many more, to ensure that your nonprofit can optimize its impact.

 

*Course fees are non-refundable.

Course badgeGoogle Analytics 101
Course badgeGoogle Analytics 201

Branding for Nondesigners Bundle

With a solid foundation, you can begin to implement good design practices and build brand guidelines for your organization. Elefint, a design studio that works with social impact organizations and nonprofits, teamed up with TechSoup to build this branding for nonprofits learning track. After completing these courses, you will be able to evaluate branded visual content using design standards and apply best practices in developing a cohesive brand.

*All course fees are nonrefundable.

Course badgeBranding Basics for Nondesigners 101
Course badgeBranding for Nondesigners 201: Applying Best Practices for Design

All Access Pass to Successful Tech Planning

This four-course technology planning track will help you get out of the technology doldrums so that you can assess your organization’s technology infrastructure and address your current and future needs. At the end of the learning track, you’ll have a fully realized tactical technology action plan to guide your organization.

*All course fees are nonrefundable.

Course badge Tech Planning 101: Getting Started and Assessing Your IT Infrastructure
Course badgeTech Planning 201: Developing a Data Strategy
Course badgeTech Planning 202: Organizing Online Communications
Course badgeTech Planning 203: Putting Your Tech Plan into Action

Get Your Design Learner's Permit

Before you get on the freeway, you gotta build your confidence with the basics. Get up to speed on how to create and manipulate images and graphics, and understand design concepts. Together, these will put you on the road to design success! Vroom!

Course badgeAdobe Absolute Beginners: Create a Fundraiser Invitation Using InDesign
Course badgeAdobe Absolute Beginners: Getting Started with Illustrator
Course badgeAdobe Absolute Beginners: Photoshop 101
Course badgeBranding Basics for Nondesigners 101
Course badgeWeb Design Best Practices 101

Microsoft Cloud Solutions Bootcamp

This free, three-course learning track provides a foundation for understanding how to optimize your nonprofit's use of Microsoft Cloud solutions. This includes security standards and how to implement simple best practices to secure your data, Power BI basics, as well as tips to increase your nonprofit's productivity.

Course badgeIncrease Your Nonprofit's Security Using the Microsoft Cloud
Course badgeOptimize Your Nonprofit’s Productivity with Microsoft Cloud
Course badgePower BI Bootcamp

Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

Facebook Insights provides neat visualizations of your audience and how well they are engaged. You can track the growth of your fan base and analyze which posts are getting people talking. It’s all really pretty. But with the wealth of data available, it becomes easy to forget about one very, very important thing: context. In this course, we will walk you through how to use Facebook insights and analytics to inform your organic and paid strategies. Are you targeting the right audiences for your organization? What content are they engaging with most? What are your competitors posting? Plus, learn how to optimize Facebook pixel to get data on how your followers interact with your website. You’ll walk away knowing how to find this data, and how to use it to devise a sophisticated Facebook advertising strategy for your organization.

Join us for the live event on February 22 at 12 noon Pacific. The event will be recorded and archived in the course.


Facebook Ads 201: How to Build, Manage, and Optimize your Ads

Facebook has over 1.8 billion users (and growing), but organic reach continues to decline. In order to get your organization in front of 100,000+ more people, you have to pay to play. How do you know if your campaign is actually making an impact? Digital Advertising expert Jasmine Cordew from Whole Whale will walk you through the Facebook ad campaign process from start to finish. You will get all the skills you need to build, manage and track a successful Facebook advertising campaign. Trust her: she’s spent over $100,000 dollars in digital advertising for nonprofits.

Join us for the live event on March 1 at 12 noon Pacific.


Google Analytics 101

Google Analytics is a free web analytics service that tracks and reports website traffic. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? What location of the site do they go to? Google Analytics answers all of those questions, and many more, to ensure that your nonprofit can optimize its impact.


Google Analytics 201

Dive deeper with this advanced Google Analytics training to find the buried treasure in your data: the gems that will inform your strategy to drive greater impact both online and off. Learn how to tell a story with you data to better communicate that impact with your donors, supporters, board, and employees. Start building a data culture at your organization.

*Course fees are non-refundable.


Power BI Bootcamp

Microsoft's Power BI is a free set of analytics tools that allows organizations to create compelling dashboards, gain 360-degree insight on organizational goals, organize dynamic reports, and make smarter, data-driven decisions.

This short course will provide an overview of how to create effective data visualizations, including how to prepare your data and use basic dashboard features.


Increase Your Nonprofit's Security Using the Microsoft Cloud

Is your nonprofit under a cloud of doubt or on cloud nine when it comes to complying with HIPAA and other security standards? Many nonprofits that work with confidential information are required to comply with these regulations. But how do you actually achieve this? This short course gives you the basics on what you need to know about your nonprofit's data, and how you can help ensure it is compliant with security standards when in the cloud. We'll review two-factor authentication, setting up a data loss prevention policy, and how to make sure only authorized and compliant devices can access your data.


Optimize Your Nonprofit’s Productivity with Microsoft Cloud

In today's nonprofit environment, collaboration is a key ingredient in the recipe for success. The right tools can help your organization collaborate faster and more efficiently.

After completing this short course, you will be able to

  • apply simple steps to set up your nonprofit's intranet using Microsoft's SharePoint Online
  • understand and apply the process to share documents with external partners with SharePoint Online and One Drive for Business
  • understand how to collaborate on documents with remote staff or volunteers
  • use basic functionalities in Delve and Skype for Business

Web Design Best Practices 101

This free Web Design Best Practices course will equip you with the basics on how to design a user-friendly website. Adobe's designer Colleen Schweizer shows you simple, practical steps to develop your website's layout, look and feel, and user experience. Learn reliable standards for crafting web content, navigational dos and don'ts, best practices for creating an engaging web experience, and tips for maintaining design consistency on multiple devices. Once you master the basics, you can apply these to your organization's website.

 


Adobe Absolute Beginners: Create a Fundraiser Invitation Using InDesign

So, you've been asked to create an invitation for a fundraiser or another event, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign in Creative Cloud 2015. Don't worry, we've got you covered.

In this free course, we'll show you everything you need to get started. We will

  • introduce you to the five most commonly used tools in the toolbar
  • demonstrate how to insert and manipulate text and images
  • teach you how to set up a standard or custom-sized document

The fun part is that you can practice along with us! We provide the files we use in the demonstration to help you get started. You're welcome to modify these files with other images, fonts, or text so that they fit your organization's needs. This course demonstrates all activities in Adobe CC 2015.


Tech Training for Nonprofit and Library Staff 101

This free course will prepare you to build and deliver technology training for your staff and volunteers. The course features videos, activities, a live event with training experts, templates, and short quizzes to help you learn about developing training for your staff and volunteers. Please note the course may take you a more or less time, depending upon how quickly you move through the content. 

After completing this course, you will be able to

  • Understand and identify the basics of tech change management.
  • Explain and apply effective training techniques for adult learners.
  • Identify and apply steps to build tech training using an instructional learning model. 
  • Understand the benefits and features of common training and education products.
  • Understand how to write measurable learning objectives. 
  • Create learning objectives and a basic training plan. 

Join us for the live event on February 22 at 12 noon Pacific.


Tech Planning 101: Getting Started and Assessing Your IT Infrastructure

During this free introductory course, you’ll start to build the foundation for your tactical technology plan — including how to build the team you’ll need to help you implement your own plan. We'll take a step-by-step look at each of the critical pieces of your entire technology package so you can thoroughly assess your nonprofit's infrastructure. By the end of this introductory course, you’ll have an understanding of how to assess each piece of your technology infrastructure and begin to think about a plan for the future.

Idealware, in partnership with TechSoup, is offering this free tactical tech planning introductory course. The course prepares you to enter our more advanced courses on tech planning, including Tech Planning 201: Developing a Data Strategy, Tech Planning 202: Organizing Online Communications, and Tech Planning 203: Putting Your Tech Plan into Action.


Tech Planning 201: Developing a Data Strategy

Once you have assessed your organization’s tech infrastructure, you are ready to start work on the next major component of your technology planning: data. This five-hour course will help you determine the answers to these questions: What data do you collect? How do you collect it? How do you maintain it? How do you measure it? 

Idealware, in partnership with TechSoup, is offering this course to help you understand the major considerations around data and how you can answer them to move your organization forward with a tactical technology plan. We recommend you complete Tech Planning 101: Getting Started and Assessing Your IT Infrastructure prior to taking this course, or have conducted and written a tactical technology assessment for your nonprofit or library. With a sound infrastructure assessment in place, it’s time to tackle your data strategy. 

*All course fees are nonrefundable.


Tech Planning 202: Organizing Online Communications

This course, created by Idealware in partnership with TechSoup, builds on the previous courses in the Technology Planning learning track, Tech Planning 101: Getting Started and Assessing Your IT Infrastructure and Tech Planning 201: Developing a Data Strategy. Once you have an understanding of your organization’s infrastructure and a data strategy in order, it’s time to reach out to your audiences.

Using technology to deliver your messages is essential. Your website, emails, and social media conversations all shape your relationship with your clients, members, donors, and everyone else interested in your organization. In this six-hour course, you will learn how to define communication goals; best practices for websites, email, and social media; and how to integrate communications to ensure you are choosing the right tools and using them to meet your goals. We recommend you have completed Tech Planning 101 and Tech Planning 201 or have a completed written tactical technology assessment before taking this course. 

*All course fees are nonrefundable.


Tech Planning 203: Putting Your Tech Plan into Action

This course will help you put the pieces of your tactical technology plan puzzle together. In this course, created by Idealware in partnership with TechSoup, you will develop a technology project shortlist, and understand how to prioritize, create, fund, and implement your tactical technology plan. This course is the conclusion of activities completed in the previous three technology planning courses.

We recommend you have completed Tech Planning 101: Getting Started and Assessing Your IT Infrastructure, Tech Planning 201: Developing a Data Strategy, and Tech Planning 202: Organizing Online Communications, or have equivalent experience with tactical technology assessment and planning before starting this class.

*All course fees are nonrefundable.


Adobe Absolute Beginners: Photoshop 101

This free Adobe Absolute Beginners course will help you learn the very basics for cleaning up photos and creating images. You can then use these in print and online, including on social media.

Once you've worked that out, you can make something of your own that speaks to your nonprofit or library's mission and includes its own branding. Your final products could include your logos, fonts, color scheme, and message. This Adobe Absolute Beginners course includes five short videos and resources using Adobe CC 2015.

This Adobe Absolute Beginners course will give you a very basic foundation for using Photoshop. After completing the course, you will be able to

  • understand and use the five most commonly used tools in the Photoshop toolbar
  • understand the difference between the canvas and the image
  • use color and color modes
  • adjust an image
  • apply best practices to save an image for the Internet or print

Branding Basics for Nondesigners 101

You don't need to be a designer to build and execute brand guidelines! This free course will help you build a foundation for understanding and implementing brand guidelines in your organization. During the course, you’ll conduct a self-assessment of your organization, watch videos and presentations to learn about design, and practice applying sample brand guidelines. We'll also walk you through creating your own brand guidelines.

After completing this course, you will be able to

  • analyze your current organizational brand standard readiness
  • understand why implementing brand guidelines creates value for your organization
  • recognize and define basic core elements in a brand guide
  • identify practical ways to use organizational brand guidelines consistently
  • understand basic best practices for developing brand guidelines

Branding for Nondesigners 201: Applying Best Practices for Design

This is the second course in the Design for Nondesigner series. We developed this series in partnership with Elefint, a design firm that works with nonprofits, helping them maximize their impact through design. This course will build on material we covered in the free Design for Nondesigners 101 Course.

With a deeper understanding of basic design principles along with a comprehensive brand book, nonprofits and libraries can create materials that not only stand out, but demonstrate a cohesive brand.

After completing this course, you will be able to

  • identify and apply standard processes for creating visually appealing and effective design
  • understand and identify brand book elements
  • identify and apply best qualities and characteristics of typography, imagery, and color for your organization
  • evaluate visual content using design standards and best practices

Storymakers - Digital Storytelling for Beginners

Ready to become a Storymaker? TechSoup has created a free helpful educational course so you can dive right into the three phases of the storytelling adventure. Our course provides a step-by-step roadmap from story creation through postproduction and marketing. Become a digital storyteller today!




TechSoup Tech30s

Pick up some new tech skills with our new Tuesday Tech30 webinar series. These free 30-minute sessions feature quick tips on improving your tech know-how. In addition, you'll get a weekly roundup of new product donations, tech news for nonprofits and libraries, and the latest resources to better meet your organization's mission. Enroll for this course to see all the Tuesday Tech30s in one place.

If this is your first time accessing TechSoup Courses, remember that you will need to create an account before registering for any course. Note that this account will be different from your TechSoup.org login.


Adobe Absolute Beginners: Getting Started with Illustrator

Nondesigners of the nonprofit and library world can learn the basics of Adobe Illustrator CC 2015 in this short course. This course is designed for new users of Illustrator. After completing this course, you will be able to

  • understand and use the most commonly used tools
  • use the pen tool and Bezier curves
  • apply color and stroke to an object
  • use clipping masks and compound paths
  • align objects and use the pathfinder panel

Once you've got the basics of Illustrator down, you'll probably want to know more! Access TechSoup's other Adobe free courses to round out your beginner designer portfolio here: