You have a mission. TechSoup Courses can get you there.

Expert-led tech training designed for nonprofits and libraries. What will you learn next?

Gotta Get Google Analytics

This four-course, on-demand Google Analytics learning track will give you a solid start with Google Analytics. You will learn what Google Analytics is, how it works, and how to use it to find out what people are doing on your website. You will also learn who those people are, and how can you use the information from Google Analytics to inform your digital marketing strategy and drive them toward action.

*All course fees are non-refundable.

Google Analytics 101: Getting Started with Google Analytics
Google Analytics 102: How to Build Google Analytics Dashboards like a Boss
Google Analytics 201: Google Analytics for the Advanced Beginner
Google Analytics 202 Using Analytics to Answer: Who is on my website?

What Facebook Ads Can Do For Your Organization

Sometimes you have to pay-to-play in order to get meaningful social media engagement. Digital ads are becoming the cheapest, most effective way to engage new or existing audiences on social media and other platforms. Currently, Facebook is the platform with the farthest reach and most sophisticated targeting. In this on-demand course track, we’ll share tips and tricks for running effective campaigns and getting the most out of your ad budget to drive impact for your organization. Whether you’re a total newbie to Facebook ads or you’re an old pro, these on-demand courses will give you new ideas for ways to use Facebook to further your mission.

*All course fees are non-refundable.

Facebook Ads 101: Using Insights & Analytics to Inform your Strategy
Facebook Ads 201: How to Build, Manage, and Optimize your Ads

All Access Pass to Successful Tech Planning

This on-demand technology planning track will help you get out of the technology doldrums so that you can assess your organization’s technology infrastructure and address your current and future needs. At the end of the learning track, you’ll have a fully realized tactical technology action plan to guide your organization.

*All course fees are nonrefundable.

Tech Planning 101: Getting Started and Assessing Your IT Infrastructure
Tech Planning 201: Developing a Data Strategy
Tech Planning 202: Organizing Online Communications
Tech Planning 203: Putting Your Tech Plan into Action

Branding for Nonprofits Bundle

With a solid foundation, you can begin to implement good design practices and build brand guidelines for your organization. After completing these on-demand courses, you will be able to evaluate branded visual content using design standards and apply best practices in developing a cohesive brand.

*All course fees are non-refundable.

Branding Basics for Nonprofits 101
Branding for Nonprofits 201: Applying Best Practices for Design

Google Analytics Dashboards and More!

Now you know what Google Analytics is, how it works, and what people are doing on your website. Join this on-demand learning track to learn who those people are, and how can you use the information from Google Analytics to inform your digital marketing strategy and drive them toward action.

Need to catch up on your Google Analytics know-how? Check out our first Google Analytics courses here!

*All course fees are non-refundable.

Google Analytics 102: How to Build Google Analytics Dashboards like a Boss
Google Analytics 202 Using Analytics to Answer: Who is on my website?

Facebook Advertising Seminar Series

In this Ask the Expert online seminar series, our Whole Whale experts will walk you through the Facebook Business + Ads Manager and the fundamentals of ad targeting. We’ll answer questions you submit to the Expert so you can get the information that is most important to your organization. This Series includes two online live seminars:

  • June 19, 12 noon Pacific - Facebook Ads 202: Facebook Business and Ads Manager
  • June 20, 12 noon Pacific - Facebook Ads 203: Facebook Ad Targeting

We recommend also completing Facebook Ads 101: Using Insights & Analytics and Facebook Ads 201: How to Build, Manage and Optimize Ads on-demand courses.

*All seminar fees are non-refundable.

Facebook Ads 202: Ask the Expert! Facebook Business + Ads Manager
Facebook Ads 203: Ask The Expert! Facebook Ad Targeting

Google Analytics 101 + 201 package deal

This on-demand course bundle will get you started with Google Analytics. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? What location of the site do they go to? Google Analytics answers all of those questions, and many more, to ensure that your nonprofit can optimize its impact.

*All course fees are non-refundable.

Google Analytics 101: Getting Started with Google Analytics
Google Analytics 201: Google Analytics for the Advanced Beginner

Digital Security Bundle

After completing this on-demand track, you will understand understand the five steps to protect yourself and your ability to serve the people you serve. You will also learn practical approaches to make your organization safer, and protect its ability to have social impact.

*All course fees are non-refundable.

Digital Security 101
Digital Security 201

Microsoft Cloud Solutions Bootcamp

This on-demand learning track provides a foundation for understanding how to optimize your nonprofit's use of Microsoft Cloud solutions. This includes security standards and how to implement simple best practices to secure your data, optimizing Outlook, Power BI basics, as well as tips to increase your nonprofit's productivity.

Increase Your Nonprofit's Security Using the Microsoft Cloud
Optimize Your Nonprofit’s Productivity with Microsoft Cloud
Getting the Most Out of Microsoft Office 365 Outlook
Getting the Most Out of SharePoint in Microsoft Office 365
Power BI Bootcamp

Get Your Design Learner's Permit

Before you get on the freeway, you gotta build your confidence with the basics. Get up to speed on how to create and manipulate images and graphics, and understand design concepts. These on-demand courses will put you on the road to design success! Vroom!

Adobe Absolute Beginners: Create a Fundraiser Invitation Using InDesign
Adobe Absolute Beginners: Getting Started with Illustrator
Adobe Absolute Beginners: Photoshop 101
Branding Basics for Nonprofits 101
Web Design Best Practices 101

Facebook Ads 202: Ask the Expert! Facebook Business + Ads Manager

In this Ask the Expert online live seminar, we will give you a guided tour of Facebook Business and Ads Manager. This invaluable tool will help you better analyze and optimize your Facebook content and ads. Then, we’ll answer questions you submit to the Expert so you can get the information that is most important to your organization. You’ll walk away knowing how to find your data, and how to use it to devise a sophisticated Facebook posting and advertising strategy. Facebook Business and Ads Manager provide neat visualizations of your page and advertising data. You can track the engagement with your posts and analyze the success of your digital advertising. There is so much to see, if you know where to find it all. Plus, our expert will address questions you submit during registration.

We suggest completing Facebook Ads 101: Using Insights & Analytics to Inform Your Strategy and Facebook Ads 201: How to Build, Manage and Optimize Your Ads on-demand courses before attending this seminar.

*All seminar fees are non-refundable.


Facebook Ads 203: Ask The Expert! Facebook Ad Targeting

In this Ask the Expert live seminar, our Whole Whale experts will walk you through the fundamentals of ad targeting, and then we’ll answer questions you submit to the Expert so you can get the information that is most important to your organization. The archived recording of this live event will be available in this course for you to watch at your convenience.

As Facebook continues to improve the way we advertise on platform, nonprofits can take advantage of the current features that help reaching your target audience more refined and accurate. It’s easy to target people based on age and location, but going a level deeper and utilizing Facebook’s demographic targeting, can really help you identify exactly who you’re going after and what their lives may be like. Understanding the core of your target audience, their behaviors, interests, even where they work, can inform the way your org tailors ads to be as effective as possible. By serving ads to people that have already expressed some interest in an organization or cause, nonprofits can effectively move those users down the funnel of engagement to drive meaningful actions online.

We recommend completing Facebook Ads 101: Using Insights & Analytics to Inform Your Strategy and Facebook Ads 201: How to Build, Manage and Optimize Your Ads courses before attending this seminar.

*All seminar fees are non-refundable.


Facebook Ads 101: Using Insights & Analytics to Inform your Strategy

In this on-demand course, we will show you how to use Facebook insights and analytics to inform your organic and paid strategies. Are you targeting the right audiences for your organization? What content are they engaging with most? What are your competitors posting? Plus, learn how to optimize Facebook pixel to get data on how your followers interact with your website. You’ll walk away knowing how to find this data, and how to use it to begin to devise a Facebook advertising strategy for your organization.


Facebook Ads 201: How to Build, Manage, and Optimize your Ads

Facebook has over 1.8 billion users (and growing), but organic reach continues to decline. In order to get your organization in front of 100,000+ more people, you have to pay to play. How do you know if your campaign is actually making an impact? Digital Advertising expert Jasmine Cordew from Whole Whale will walk you through the Facebook ad campaign process from start to finish. You will get all the skills you need to build, manage and track a successful Facebook advertising campaign. Trust her: she’s spent over $100,000 dollars in digital advertising for nonprofits.


Google Analytics 102: How to Build Google Analytics Dashboards like a Boss

The first step toward building a data culture is to make data accessible to everyone in your organization. And since Right-Sized Data is trumping Big Data these days, analytics dashboards are a great way to whittle your huge mountain of data down to a manageable — and actionable — molehill. It is one of the easiest ways you can make data digestible and more fun for every member of your team (yes, I just said fun). I promise: If you build it, they will come.

A dashboard is any way of displaying a data in a meaningful way. It’s not a specific set of data, but rather a framework that you can easily pull data into and make it easier to understand. In this short lesson, we will show you how to create dashboards in Google Analytics using Whole Whale's downloadable dashboard bundle. 


Google Analytics 202 Using Analytics to Answer: Who is on my website?

With Google Analytics, we can apply user segments to analyze how different user types interact with our site. User segments correspond to the characteristics and behaviors of site visitors, and can be grouped into cohorts based on specific time-frame. The user and cohort reports, as well as Google Search Console, allow you to compare and contrast different audiences to see what content and campaigns drive them down the funnel of engagement. What motivates new users versus return users? Are we reaching decision makers? What content do our younger users favor?

In this on-demand course, we will help you determine who is on your website and how you can take action based on that information.

You can also apply for our first Google Analytics courses here.

*All course fees are nonrefundable.


Google Analytics 101

Google Analytics is a free web analytics service that tracks and reports website traffic. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? What location of the site do they go to? Google Analytics answers all of those questions, and many more, to ensure that your nonprofit can optimize its impact.


Google Analytics 201

Dive deeper with this advanced on-demand Google Analytics training to find the buried treasure in your data: the gems that will inform your strategy to drive greater impact both online and off. Learn how to tell a story with you data to better communicate that impact with your donors, supporters, board, and employees. Start building a data culture at your organization.

*Course fees are non-refundable.


Power BI Bootcamp

Microsoft's Power BI is a set of analytics tools that allows organizations to create compelling dashboards, gain 360-degree insight on organizational goals, organize dynamic reports, and make smarter, data-driven decisions.

This short course will provide an overview of how to create effective data visualizations, including how to prepare your data and use basic dashboard features.


Increase Your Nonprofit's Security Using the Microsoft Cloud

Is your nonprofit under a cloud of doubt or on cloud nine when it comes to complying with HIPAA and other security standards? Many nonprofits that work with confidential information are required to comply with these regulations. But how do you actually achieve this? This on-demand course, developed in partnership with Tech Impact, gives you to basics on what you need to know about your nonprofit's data, and how you can help ensure it is compliant with security standards when in the cloud. We'll review two-factor authentication, setting up a data loss prevention policy, and how to make sure only authorized and compliant devices can access your data.


Optimize Your Nonprofit’s Productivity with Microsoft Cloud

In today's nonprofit environment, collaboration is a key ingredient in the recipe for success. Join this free course, developed in partnership with Tech Impact to learn about how the right tools can help your organization collaborate faster and more efficiently.

After completing this free course, you will be able to

  • apply simple steps to set up your nonprofit's intranet using Microsoft's SharePoint Online
  • understand and apply the process to share documents with external partners with SharePoint Online and One Drive for Business
  • understand how to collaborate on documents with remote staff or volunteers
  • use basic functionalities in Delve and Skype for Business

Getting the Most Out of Microsoft Office 365 Outlook

This on-demand course shows you how you to get the most out of Microsoft Office 365 Outlook in the Cloud (portal). After completing this course you will:

  • understand and identify most commonly used features in Outlook 365 Outlook
  • understand and apply basic settings and rules for your Inbox
  • understand how to optimize your use of Outlook in Microsoft Office 365

Getting the Most Out of SharePoint in Microsoft Office 365

Join this on-demand course to learn how to copy, edit, delete, and move documents in SharePoint, how to use and apply settings in SharePoint, and personalize your SharePoint access in Microsoft Office 365. During the course, you will watch videos, learn new terminology and practice navigating your Microsoft Office 365 SharePoint site.


Tech Training for Nonprofit and Library Staff 101

This on-demand course will prepare you to build and deliver technology training for your staff and volunteers. The course features videos, activities, a live event with training experts, templates, and short quizzes to help you learn about developing training for your staff and volunteers. Please note the course may take you a more or less time, depending upon how quickly you move through the content. 

After completing this course, you will be able to

  • Understand and identify the basics of tech change management.
  • Explain and apply effective training techniques for adult learners.
  • Identify and apply steps to build tech training using an instructional learning model. 
  • Understand the benefits and features of common training and education products.
  • Understand how to write measurable learning objectives. 
  • Create learning objectives and a basic training plan. 

Digital Security 101

We keep hearing about bigger and badder IT security threats. But there’s good news: With simple, practical, and modern techniques, you can give yourself an excellent chance to escape harm from hackers. This on-demand course, geared towards individuals, will help you learn five steps to protect yourself and your ability to serve the people you serve. By the end of this course, you will know how to be a “human firewall,” capable of protecting your own information.


Digital Security 201

Are you responsible for your organization’s information and data security? Are you concerned about the evolving risks facing your organization today? In this on-demand course, you will learn practical approaches to make your organization safer, and protect its ability to have social impact. Rooted in a classification of your organization’s data, we’ll cover topics related to compliance, reporting and auditing. New approaches, such as Identity and Account Management will be discussed as part of a comprehensive security strategy. By the end of this course you will understand the current security landscape and have the tools to engage your organization to improve its security posture.

*All course fees are non-refundable.


Tech Planning 101: Getting Started and Assessing Your IT Infrastructure

During this introductory course, you’ll start to build the foundation for your tactical technology plan — including how to build the team you’ll need to help you implement your own plan. We'll take a step-by-step look at each of the critical pieces of your entire technology package so you can thoroughly assess your nonprofit's infrastructure. By the end of this introductory course, you’ll have an understanding of how to assess each piece of your technology infrastructure and begin to think about a plan for the future.

The course prepares you to enter our more advanced courses on tech planning, including Tech Planning 201: Developing a Data Strategy, Tech Planning 202: Organizing Online Communications, and Tech Planning 203: Putting Your Tech Plan into Action.


Tech Planning 201: Developing a Data Strategy

Once you have assessed your organization’s tech infrastructure, you are ready to start work on the next major component of your technology planning: data. This five-hour, on-demand course will help you determine the answers to these questions: What data do you collect? How do you collect it? How do you maintain it? How do you measure it? 

Idealware, in partnership with TechSoup, is offering this course to help you understand the major considerations around data and how you can answer them to move your organization forward with a tactical technology plan. We recommend you complete Tech Planning 101: Getting Started and Assessing Your IT Infrastructure prior to taking this course, or have conducted and written a tactical technology assessment for your nonprofit or library. With a sound infrastructure assessment in place, it’s time to tackle your data strategy. 

*All course fees are non-refundable.


Tech Planning 202: Organizing Online Communications

This on-demand course builds on the previous courses in the Technology Planning learning track, Tech Planning 101: Getting Started and Assessing Your IT Infrastructure and Tech Planning 201: Developing a Data Strategy. Once you have an understanding of your organization’s infrastructure and a data strategy in order, it’s time to reach out to your audiences.

Using technology to deliver your messages is essential. Your website, emails, and social media conversations all shape your relationship with your clients, members, donors, and everyone else interested in your organization. In this six-hour course, you will learn how to define communication goals; best practices for websites, email, and social media; and how to integrate communications to ensure you are choosing the right tools and using them to meet your goals. We recommend you have completed Tech Planning 101 and Tech Planning 201 or have a completed written tactical technology assessment before taking this course. 

*All course fees are non-refundable.


Tech Planning 203: Putting Your Tech Plan into Action

This on-demand course will help you put the pieces of your tactical technology plan puzzle together. You will develop a technology project shortlist, and understand how to prioritize, create, fund, and implement your tactical technology plan. This course is the conclusion of activities completed in the previous three technology planning courses.

We recommend you have completed Tech Planning 101: Getting Started and Assessing Your IT Infrastructure, Tech Planning 201: Developing a Data Strategy, and Tech Planning 202: Organizing Online Communications, or have equivalent experience with tactical technology assessment and planning before starting this class.

*All course fees are non-refundable.


Web Design Best Practices 101

This on-demand Web Design Best Practices course will equip you with the basics on how to design a user-friendly website. Adobe's designer Colleen Schweizer shows you simple, practical steps to develop your website's layout, look and feel, and user experience. Learn reliable standards for crafting web content, navigational dos and don'ts, best practices for creating an engaging web experience, and tips for maintaining design consistency on multiple devices. Once you master the basics, you can apply these to your organization's website.

*All course fees are non-refundable.

 


Adobe Absolute Beginners: Photoshop 101

This on-demand Adobe Absolute Beginners course will help you learn the very basics for cleaning up photos and creating images. You can then use these in print and online, including on social media.

This course will give you a very basic foundation for using Photoshop Adobe (CC 2015). After completing the course, you will be able to

  • understand and use the five most commonly used tools in the Photoshop toolbar
  • understand the difference between the canvas and the image
  • use color and color modes
  • adjust an image
  • apply best practices to save an image for the Internet or print

Adobe Absolute Beginners: Create a Fundraiser Invitation Using InDesign

So, you've been asked to create an invitation for a fundraiser or another event, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign in Creative Cloud 2015. Don't worry, we've got you covered.

In this free on-demand course, we'll show you everything you need to get started. We will

  • introduce you to the five most commonly used tools in the toolbar
  • demonstrate how to insert and manipulate text and images
  • teach you how to set up a standard or custom-sized document

The fun part is that you can practice along with us! We provide the files we use in the demonstration to help you get started. You're welcome to modify these files with other images, fonts, or text so that they fit your organization's needs. This course demonstrates all activities in Adobe CC 2015.


Branding Basics for Nonprofits 101

You don't need to be a designer to build and execute brand guidelines! This course will help you build a foundation for understanding and implementing brand guidelines in your organization. During the course, you’ll conduct a self-assessment of your organization, watch videos and presentations to learn about design, and practice applying sample brand guidelines. We'll also walk you through creating your own brand guidelines.

After completing this course, you will be able to

  • analyze your current organizational brand standard readiness
  • understand why implementing brand guidelines creates value for your organization
  • recognize and define basic core elements in a brand guide
  • identify practical ways to use organizational brand guidelines consistently
  • understand basic best practices for developing brand guidelines

Branding for Nonprofits 201: Applying Best Practices for Design

This is the second course in the Design for Nondesigner series. We developed this series in partnership with Elefint, a design firm that works with nonprofits, helping them maximize their impact through design. This course will build on material we covered in the free Design for Nondesigners 101 Course.

With a deeper understanding of basic design principles along with a comprehensive brand book, nonprofits and libraries can create materials that not only stand out, but demonstrate a cohesive brand.

After completing this course, you will be able to

  • identify and apply standard processes for creating visually appealing and effective design
  • understand and identify brand book elements
  • identify and apply best qualities and characteristics of typography, imagery, and color for your organization
  • evaluate visual content using design standards and best practices

Storymakers - Digital Storytelling for Beginners

Ready to become a digital Storymaker? TechSoup has created an on-demand course so you can dive right into the three phases of the storytelling adventure. Our course provides a step-by-step roadmap from story creation through postproduction and marketing. Become a digital storyteller today!




Adobe Absolute Beginners: Getting Started with Illustrator

Nondesigners of the nonprofit and library world can learn the basics of Adobe Illustrator CC 2015 in this short course. This course is designed for new users of Illustrator. After completing this course, you will be able to

  • understand and use the most commonly used tools
  • use the pen tool and Bezier curves
  • apply color and stroke to an object
  • use clipping masks and compound paths
  • align objects and use the pathfinder panel

Once you've got the basics of Illustrator down, you'll probably want to know more! Access TechSoup's other Adobe Absolute Beginner courses to round out your beginner designer portfolio here: